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the Vanessa template

A short, powerful hook statement that shares the clear outcome prospects can expect from your program. Grab your ideal client’s attention and spark their curiosity!

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COUNTDOWN COPY GOES HERE

Days
Hours
Minutes
Seconds
Play Video

a header would go here

A short sentence that hooks your prospect to watch your video. Examples: Why [PROGRAM NAME]?, Ready to [RESULT]?, Struggling to [PAIN POINT]? Watch this.

tell me, is this you?

Feature One

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Feature Two

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Feature Three

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Feature Four

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Feature Five

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Feature Six

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imagine if...

Three to six bullet points listing the most beneficial outcomes of your service. What will your idea customer learn, gain or achieve?

What are their biggest desires that your program can help them unlock?

Example: “Getting more views on Youtube becomes effortless, because you have a workflow that works FOR you and not against you.”

Example: “You’re able to step into your fullest potential and no longer second-guess who you are and the value you provide.”

program name

A PROVEN SYSTEM TO TAKE [IDEAL CLIENT]
FROM [POINT A] TO [POINT B] IN [TIME] DAYS.

who this program is for:

ARCHETYPE 1

A clear, descriptive sentence outlining a certain part of your demographic that would most benefit from this offering based on their struggles and needs.

ARCHETYPE 2

A clear, descriptive sentence outlining a certain part of your demographic that would most benefit from this offering based on their struggles and needs.

ARCHETYPE 3

A clear, descriptive sentence outlining a certain part of your demographic that would most benefit from this offering based on their struggles and needs.

WHAT OUR CLIENTS ARE SAYING

what’s inside the program

Three to six bullet points listing the most beneficial outcomes of your service. What will your idea customer learn, gain or achieve?

What are their biggest desires that your program can help them unlock?

Example: “Getting more views on Youtube becomes effortless, because you have a workflow that works FOR you and not against you.”

Example: “You’re able to step into your fullest potential and no longer second-guess who you are and the value you provide.”

TAKE A PEEK INSIDE THE MODULES

module one

Highlight each module or session in your program with a brief description of what they’ll learn inside and what outcome they will get as a result. This is a chance for your audience to view the inner workings of the program/offering and better understand how the content will be presented.

module two

Highlight each module or session in your program with a brief description of what they’ll learn inside and what outcome they will get as a result. This is a chance for your audience to view the inner workings of the program/offering and better understand how the content will be presented.

HEY THERE

A short paragraph with some key points about yourself, your credentials and your offering. If people aren't convinced to purchase yet, this is a good way to gain their trust and connect with them on an emotional level.

What’s your story? Why do you do what you do?

Try to weave in as much credibility, personality and relatability as possible—you've been where they are and you know how to help!

is [program name]
right for you?

THIS IS FOR YOU IF…

In this section, in one column you want to emphasize who this program is for.

In the other column, you want to describe who it’s not for. Before they decide to invest,

this is a good opportunity to qualify your prospect.

THIS IS NOT FOR YOU IF…

In this section, in one column you want to emphasize who this program is for.

In the other column, you want to describe who it’s not for. Before they decide to invest,

this is a good opportunity to qualify your prospect.

WHAT OUR CLIENTS ARE SAYING

an appeal to readers to commit

OPTION 1 HEADER

price breakdown 1

This is the first time your audience is seeing the cost of the program. You’ll want to reiterate all of the amazing features, benefits, outcomes, etc. of your service, and anchor the price in a way that makes the purchase seem worth every penny. Appeal to your ideal customer based on everything you know about them!

OPTION 2 HEADER

price breakdown 2

This is the first time your audience is seeing the cost of the program. You’ll want to reiterate all of the amazing features, benefits, outcomes, etc. of your service, and anchor the price in a way that makes the purchase seem worth every penny. Appeal to your ideal customer based on everything you know about them!

a final appeal to readers

This is your final opportunity to sell your program. Appeal to your ideal customer based on everything you know about them! Maybe it’s the cost of just two months of chai lattes? Maybe there are free, bonus features or benefits that increase the overall value? Send them off with inspiration and drive to purchase!

frequently asked questions

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed feugiat justo quis tellus dapibus consequat. Sed eget imperdiet tortor. Duis tincidunt eleifend porttitor. Curabitur dui urna, suscipit ut ullamcorper a, sagittis at mauris.

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